About us
There for every new Muslim, beyond the shahada.
Since 2022, our responsibility has been to be there for every new Muslim beyond the shahada. This work is shaped by four years of listening to our community.
Our mission
To support every new Muslim's well-being and early development.
Our vision
An interconnected ecosystem of care across the West, helping people build confidence, consistency, and belonging.
Our journey
A strong start. A lifelong foundation.
Four years of growth show what is possible when a community unites around a shared responsibility.
- 2022
- First New Muslim Boxes sent
- A single social space opens — the first hub
- 2026
- 10,000 boxes delivered across five countries
- Hubs in six UK communities
- First Umrah programme trip
- 12 Between Us episodes
- 500 Team Forever volunteers
- Next 12 monthsPlanned
- 100,000 New Muslim Boxes
- 20 new hub communities
- 3 Umrah trips and 24 podcast episodes
- 1,000 volunteers
- 2027Planned
- Nationwide New Muslim Helpline (H2)
- First national data report
A message from our CEO
Dear stakeholders, partners, and friends,
Since 2022, our responsibility has been to be there for every new Muslim beyond the shahada. The declaration of faith is a beautiful moment; building a new way of life is where the journey begins.
Our mission is to support every new Muslim's well-being and early development. Our vision is an interconnected ecosystem of care across the West, helping people build confidence, consistency, and belonging.
We are grateful to our founders, team, and stakeholders. Together, we are scaling our boxes, expanding local hubs, developing a helpline, and mapping community growth.
Thank you for helping us welcome, protect, and nurture our community's future.
Houssem HassaniChief Executive Officer
What guides us
Welcoming, protecting, nurturing and empowering
Welcome
Every new Muslim deserves to feel that a whole community is standing right behind them.
Protect
Swift, effective support for our most vulnerable brothers and sisters when it matters most.
Nurture
Courses, friendships and experiences that build confidence, consistency and belonging.
Empower
Helping today's new Muslims become the future leaders of our community.